Violet Grace Atkinson

Violet is a multi-talented producer and consultant who has built a sophisticated and growing audience that have an appetite for her polished style of content, commentary of the fashion industry and her coverage of international fashion weeks.

Starting out her career as a lawyer creating strategy for clients and arguing in court, Violet found her true home in the world of fashion and beauty after her recreational pastime of styling and producing beautiful editorials caught the eye of the Australian fashion industry which led to producing, directing, styling and starring in campaigns.

Violet’s fresh take on fashion and her ability to effortlessly combine luxury and local designers throughout her content and streetstyle has made her a formidable force on the Australian fashion scene with her content finding its way onto moodboards and her creative consultancy regularly being sought after by brands and individuals alike..  She has become a top creative collaborator with major brands such as Prada, Hermes, Range Rover and Cartier and has set her sights on the editorial world, production of campaigns and creative consultancy.

More than just a fashion creative, Violet is completing a PhD on intellectual property law and fashion. She has been published internationally on the topic several times, presented in Milan and Paris at industry talks and believes that innovation in the fashion industry deserves the spotlight and young designers deserve education and support.